Strategic Marketing Plan – YOGYAKARTA

Strategic Marketing Plan – YOGYAKARTA
Jogjakarta | 27 – 29 September 2011 | Rp 4.000.000,-
Jogjakarta | 15 – 17 November 2011 | Rp 4.000.000,-



  1. Define the concept and scope of strategic marketing.
  2. Apply the concept of market segmentation.
  3. Understand the principles of Blue Ocean Strategies.
  4. Develop the components of the strategic marketing plan.



The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Market Segmentation

  • The Gap Growth Analysis Matrix
  • Optimal Segments: Multifactor Analysis
  • Enterprise Growth Segmentation Opportunities
  • Analyzing Segments Attractiveness and the Company Capability Related to Them
  • Drawing the Segment Selection Matrix

Blue Ocean Strategies

  • The Principles of Blue Ocean Strategies
  • Moving from Red Ocean to Blue
  • Formulating a Blue Ocean Strategy
    • Reconstruct Market Boundaries
    • Reach Beyond Existing Demand

The Business Situation Analysis

  • SWOT Analysis
  • Competitive Analysis
  • Environmental Analysis

Strategic Marketing Planning

  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
  • The Marketing Planning Process

Strategy Development

  • Considering Different Strategic Alternatives
  • Analyzing Different Marketing Strategies
  • Formulating Long Term Marketing Goals
  • Selecting and Developing the Marketing Strategy for the 4Ps

Tactical Planning Activities

  • Short Term Marketing Objectives

Developing the Marketing Action Plan

  • Developing Activities for the 4 Ps
  • Scheduling Activities
  • Allocation of Human and Financial Resources
  • Using the Yearly Master Action Plan



Marketing professionals, marketing managers, marketing assistants and sales professionals who are involved in marketing activities.



Lecturing, workshop, interactive consultation, case study, and presentation



Dr. Asmai Ishak, SE MA



  • 27 – 29 September  2011
  • 15 – 17 November 2011



Hotel Grage Ramayana  – Yogyakarta



IDR  4.000.000 – non residential

(Including picking-up service from the airport / railway station to hotel, training modul, training kit, 2x coffee break, 1x lunch, souvenir, and certificate)



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