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Marketing Strategic 2014

Marketing Strategic 2014 : STRATEGIC MARKETING MANAGEMENT For B2B & B2C

Hotel Mulia Senayan, Jakarta | 11 – 12 Desember 2013 | 09.00-17.00 | Rp 3.000.000,-/orang

 

 

“Strategic Marketing Management” didesain untuk menjawab kebutuhan pemahaman akan teknik-teknik menyeluruh manajemen brand, customer, dan produk yang merupakan tiga fungsi utama dari pemasaran. Di pandu oleh pakar marketing dan speaker favorit Alex Mulya (CEO of Axia World Indonesia), program 2 hari ini disajikan secara entertaining dan menggugah.

Program ini didesain untuk dua tipe industry:

  • B2B (Business to Business) dengan penekanan pada pemanfaatan produk bundling & customization, team sales & industrial relationship + industrial marketing
  • B2C (Business to Consumer) dengan penekanan pada product development research, distribusi, consumer promo, branding dan iklan (ATL & BTL)

Program Content:

Strategic Tools:

  • Segmentation & Targeting Techniques
  • Positioning Development Techniques

Brand Management:

  • Brand Portfolio & Hierarchy Development Techniques
  • Brand Name, Tagline, & Logo Development Principles
  • Marketing Communications Plan Development Principles (ATL & BTL Plan & Budgeting)
  • Brand Equity Research Interpretation Technique & Research Planning

Customer Management:

  • Customer Relationship Management (CRM) Techniques
  • Loyalty Marketing Principles
  • Customer Life-Time Value Principles & Customer Profitability Analysis

Product Management:

  • New Product Development Principles
  • New Product Development Research Techniques
  • Product Portfolio & Profitability Analysis
  • New Product Launching Techniques
  • Product Bundling & Customization Principles

Training ini dipandu oleh

Alexander Mulya, CEO of Axia.
Marketing Strategist & Consultant of Leading Local & Multinational Companies

 

Tanggal:

  • 11-12 Desember 2013
  • Pk. 09.00-17.00

 

Tempat:

  • Hotel Mulia Senayan
  • Veronica Room (Mezzanine Floor)
  • Jl. Asia Afrika, Senayan, Jakarta

 

BIAYA:

  • Rp 3. 000.000/peserta
  • Rp 8.500.000/ 3 orang dari perusahaan yang sama
  • Rp 12.500.000/ 5 orang dari perusahaan yang sama
  • Biaya sudah termasuk materi ,Sertifikat, lunch dan coffee break

 

 

 

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About the Author:

http://www.twitter.com/avisdjamal

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