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Strategic Brand Building Management

Strategic Brand Building Management

Wisma MM UGM, Yogyakarta | September 5th – 7th 2011 | Rp 5.500.000,-/ peserta



DESKRIPSI DAN TUJUAN

Pelatihan ini didesain untuk menciptakan dan mempengaruhi pasar dengan citra dan merek. Banyak sekali kesalahan fatal yang dilakukan pencetus dan manajemen merek yang mengakibatkan gagal penjualan. Di dalam workshop ini dikupas dengan sistematis bagaiamana membuat strategi merek yang efisien dan Efektif.



MANFAAT :

  • Memahami basic marketing concepts, termasuk product management
  • Memahami concepts brand building
  • Memahami communication strategy
  • Memahami concept strategy memelihara suatu merek produk
  • Pada akhir pelatihan dapat mengkreasi brand baru.



Silabus Pelatihan :

  • Brand and branding concepts
  • How to build successful brands
  • Successful local & global brands
  • Segmenting & targeting markets
  • Brand positioning and brand personality
  • Brand communication strategy
  • Stakeholders & customer relationship management
  • Managing brand loyalty



Peserta

Direktur Pemasaran, Marketing Manager, Group Product Manager, Product Manager, VP Communication, Advertising Manager, Account Director, Account Manager, Sales & Sales Promotion Manager, Management Trainees



Metode

Presentasi, Diskusi, Simulasi, Studi kasus, Evaluasi



Instructor

MC Maryati, MM



Duration:

3 days training



Time:

September 5th – 7th 2011


Venue:

Wisma MM UGM, Yogyakarta



Course fee:

  • IDR 6.750.000,- / participant (non residential)
  • Special rate IDR 6.500.000,- / participant (non residential) for minimum 3 participants from the same company.


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