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The Seminyak, Bali | 29 – 30 November 2011 | Rp 2.340.000,- (2 days workshop)



What is International Wedding Specialist Professional Workshop?

The course is designed so that the event coordinators, banqueting personnel, marketing and sales team understand the basic dynamics of a wedding, learn and apply the skills needed to become experts in the wedding industry. Students will acquire the ability to deal with challenging brides, go the extra mile, promote other wedding related activities while simultaneously becoming experts in the specialist field of weddings.


  • Introduction of Couture Events
  • Course Overview
  • Image factors of a Consultant
  • Course Objectives
  • The Role of Consultant
  • Qualities of a Consultant
  • Supply Chain
  • Client Enquiries


  • Various types of weddings
  • Traditional Weddings
  • Remarriages
  • Reaffirmation Ceremony
  • Renewal of Vows
  • Commitment Ceremonies
  • The many services needed for a successful wedding

Ethnic & Cultural Differences

  • Comical Differences
  • Reasons for Conflict
  • Result of Differences
  • Global Traditions
  • Sources of Information


  • Definition
  • Basis of Marketing
  • Functions of  Marketing
  • Market Research
  • Marketing Strategy
  • Keys to Marketing Success


  •   Building Confidence
  •   Attitude
  •   Bridal Problems
  •   Sales Presentation
  •   Hints on Selling
  •   Sales Basics

Customer Service

  •   Definition
  •   Reasons for Losing Clients
  •   Dissatisfied Brides
  •   Customer Service in Action
  •   Customer Service
  •   6 Keys to Consultations
  •   Customizing your Service
  •   How to Deal with Refusals

Difficult Brides

  • What does a Complaint mean?
  • Benefits of Complaints
  • Retaining Business
  • Seek Out & Welcome Complaints
  • Compensation
  • Strategy for Dealing with Dissatisfied Brides
  • Do’s & Don’ts

Wedding Related Entertaining

  •    Rehearsal Dinners
  •    Pre Wedding Celebrations
  •    Brides Party
  •    Grooms Party
  •    Post Wedding Celebrations
  •    Activities

Benefits of Attending the Programme

Increase wedding related sales.
Clearly identify needs of the wedding market and acquire tools to meet those needs.

After completing this course attendees will be able to

  1.  Answer many questions commonly asked by brides, grooms and their families.
  2.  Describe the various factors that need to be considered when planning a wedding.
  3.  Understand and apply the skills and qualities of a good consultant.
  4.  Explain traditional protocol for every phase of the reception.
  5.  Design and coordinate wedding-related entertainment.
  6.  Assemble a planning team.
  7. Define marketing concepts and promote resort Weddings.
  8. Identify ways of maintaining a good image for your business.

Who Should Attend?

  • Sales/Reservations Personnel
  •     Wedding Coordinators
  •     Banquet Personnel
  •     Food & Beverage Personnel
  •     Butlers
  •     In-House Florist
  •     In-House hair & beauty stylists
  •     Resort Hosts
  •     Front Office Personnel
  •     HR Department

Speaker Profile:
Sarah Feyling

Owner at Couture Events, Full service special event management company based in Dubai.

Date and Venue

  •  29 + 30 November 2011
  • 9.00 am – 3.00 pm
  • Venue at The Seminyak – Beach Resort & Spa, Bali


USD 1’800 per participant including : course materials, lunches and coffee breaks on both days as well 5star accommodation for two nights.

Special Investment for Bali & Nationals KTP is Rp 2.340.000,- (2 days workshop)


  • Course materials
  • Lunches and coffee breaks on both days
  • wedding workshop materials

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