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CSR COMMUNICATION AND SOCIAL BRANDING BUILDING

CSR COMMUNICATION AND SOCIAL BRANDING BUILDING

Jakarta | 03 – 04 April 2014 | Rp 3.950.000/peserta 
Jakarta | 08 – 09 Mei 2014 | Rp 3.950.000/peserta 
Jakarta | 05 – 06 Juni 2014 | Rp 3.950.000/peserta 
Jakarta | 01 – 02 Juli 2014 | Rp 3.950.000/peserta 
Jakarta | 12 – 13 Agustus 2014 | Rp 3.950.000/peserta 

Jadwal Training 2014 Selanjutnya …

 

PENDAHULUAN:

Nilai sebuah brand bukan hanya dari visual (logo) dan baris kata, tetapi juga respon emosional kolektif tentang pencitraan dan pengalaman. Jika brand, umumnya dibangun perusahaan dengan pemasaran tradisional, social brand justru dibangun oleh pemasaran sosial dan dibentuk oleh konsumen itu sendiri.

CAKUPAN MATERI TRAINING CSR COMMUNICATION AND SOCIAL BRANDING BUILDING :

  1. Corporate Branding
  2. Brand Planning
  3. Corporate Identity and reputation,
  4. Social Brand
  5. Stakeholder Mapping
  6. Communication to Stakeholder Relevant
  7. CSR Communication as Social Branding
  8. Cyber Branding
  9. Tools and techniques of Social Brand.

 

OBJEKTIF TRAINING:

  • Memberikan mindset dan pemahaman tentang social brand.
  • Peserta mampu mengimplementasikan dan membangun social brand  perusahaan.

 

SIAPA SEBAIKNYA MENGIKUTI TRAINING INI?:

  • Public Relations/Humas
  • Brand Executive
  • Praktisi CSR

METODE TRAINING:

  • Presentasi
  • Case Study
  • Diskusi
  •  Dialog Informal

 

INSTRUCTOR :  

Ujang Rusdianto,S.I.Kom, M.IKom. and Team

 

VENUE :  

Jakarta( Hotel  Ibis Arcadia/Hotel Harris Tebet/Hotel  Oak Tree/Setiabudi Building 2)

 

TRAINING DURATION :  

2 days

 

TRAINING TIME :  

  1. 3 – 4 April 2014
  2. 8 – 9 Mei 2014
  3. 5 – 6 Juni 2014
  4. 1 – 2 Juli 2014
  5. 12 – 13 Agustus 2014
  6. 4 – 5 September 2014
  7. 9 – 10 Oktober 2014
  8. 6 – 7 Nopember 2014
  9. 4 – 5 Desember 2014

 

INVESTATION PRICE/ PERSON :

  1. Rp 3.950.000/person (full fare)  or
  2. Rp 3.750.000/person (early bird, payment 1 week before training)  or
  3. Rp 3.500.000/person (if there are 3 or more participants from the same company)

 

FACILITIES FOR PARTICIPANTS :

  1. Training Module
  2. Flash Disk contains training material
  3. Certificate
  4. Stationeries: NoteBook and Ballpoint
  5. T-Shirt
  6. Backpack
  7. Training Photo
  8. Training room with full AC facilities and multimedia
  9. Lunch and twice coffeebreak everyday of training
  10. Qualified instructor
  11. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)

 

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http://www.twitter.com/avisdjamal

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