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BRAND IMAGE AND PRODUCT – Yogyakarta

BRAND IMAGE AND PRODUCT  – Yogyakarta

Bali | 11 – 13 Maret 2014 | Rp. 8.000.000 
Bandung | 11 – 13 Maret 2014 | Rp. 6.500.000 
Yogyakarta | 11 – 13 Maret 2014 Rp.  5.800.000 
Bali | 18 – 20 Maret 2014 | Rp. 8.000.000 
Bandung | 18 – 20 Maret 2014 Rp. 6.500.000 
Yogyakarta |  18 – 20 Maret 2014 Rp. 5.800.000 
Bali | 25 – 27 Maret 2014| Rp. 8.000.000 
Bandung | 25 – 27 Maret  2014 Rp. 6.500.000 
Yogyakarta | 25 – 27 Maret 2014 Rp. 5.800.000 

Jadwal Training 2014 Selanjutnya …

 

DESCRIPTION

Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.



TRAINING
 OUTLINES BRAND IMAGE AND PRODUCT

1. A Confession of A Brand Manager

  • What is A Brand Manager?
  • How to be A Good Brand Manager
  • Challenges, Opportunities & Threats of A Brand Manager
  • Daily Activities of A Brand Manager

2. Brand Strategy & Execution : Two Different Worlds
3. Develop Brand Strategy

  • Roles of Brand Strategy in Marketing and Company
  • How to Define Brand Segmentation and Target Market
  • How to Define Brand Personality and Positioning
  • The Process from Research to Brand Strategy Development
  • How to Analyze Research Report
  • How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report

4. Develop Branded Product Strategy

  • How to Define Product Mapping and Competitors to Target and Avoid
  • How to Define Strengths and Weaknesses of Our Competitors Product
  •  How to Develop Strong and Sellable Product which Align with Brand Positioning
  • How to Execute The Product Strategy from Design to Packaging
  • How Design and Packaging Trigger Trial and Repeat Purchase
  • How to Develop Product from Content to Packaging Which Tells the Brand Positioning

5. Develop Branded Pricing Strategy

  • How to Define Price Mapping & Develop Supportive Pricing Strategy
  • How to Define Manufacturers Price, Distributors Price, & Retailers Price
  • How to Manage Price in the End Market

6. Develop Branded Distribution Strategy

  • How to Define Distribution Mapping
  • How to Choose The Most Suitable Distributors
  • How to Manage Distributors & Salesman

7. Develop Branded Promotion Strategy & Execution

 

INSTRUCTOR

Arief Hartono, SE., M.Ec. and team

 

WHO SHOULD ATTEND?

Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran

 

METHOD

Lecturing, workshop, interactive discussion, sharing and case study.

 

 

TIME & VENUE

  • 8-10 Januari / 15-17 Januari /22-24 Januari/ 4-6 Februari /12-14 Februari / 25-27 Februari / 11-13 Maret / 18-20 Maret / 25-27 Maret / 1-3 April / 22-24 April / 28-30 April / 5-7 Mei / 20-22 Mei / 14-16 Mei / 3-5 Juni / 11-13 Juni / 24-26 Juni / 2-4 Juli / 15-17 Juli/ 22-24 Juli / 4-6 Agustus / 12-14 Agustus / 19-21 Agustus / 1-3 September / 22-24 September / 24-26 September / 1-3 Oktober / 15-17 Oktober / 29-31 Oktober / 3-5 November / 12-14  November /25-27 November / 2-4 Desember / 15-17 Desember / 29-31 Desember 2014
  • Hotel Ibis Styles Dagen – Yogyakarta

 

 

TRAINING FEE

  • IDR  5.800.000 per participant (Non-Residential)
  • Minimal participants : 2 persons (Yogyakarta)
  • Bali, Ibis Styles Kuta, Ibis Legian Hotel, Hard Rock Café Hotel | Rp. 8.000.000 Per Peserta | Kuota Min. Peserta: 5 orang
  • Bandung, De Batara Hotel, Banana Inn Hotel, Golden Flower hotel | Rp. 6.500.000 Per Peserta | Kuota Min. Peserta: 5 orang

 

TRAINING FACILITIES

  • Quality Training Module
  • Stationeries: notebook and ballpoint
  • Flashdisk containing materials
  • Training bag or backpack
  • Morning and afternoon coffee break for at days of training brand image & product
  • Exclusive T-Shirt or Jacket
  • Certificate of Completion
  • Training photo
  • Transportation for participants from the airport/railway station to hotel/training venue.  (At least 2 persons from the same company)

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About the Author:

http://www.twitter.com/avisdjamal

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